Talking about SEO…
Talking about search engine optimisation we should say that it is the process of bringing more traffic to a web site and ranking it higher on the search engines, such as Google, Yahoo, MSN, etc via “natural” search results. The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. There are two types of SEO- white hat SEO and black hat SEO. White hats tend to produce results that last a long time, whereas using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether.